Hi, I'm

Andre Maywald

I turn complex problems into clear product decisions — aligning user needs and business goals into structured requirements that drive value for next-generation digital products.

M.Sc. Business Psychology B.Sc. Marketing Management
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Andre Maywald - UX and Digital Product Professional Portrait

Work Approach

Empathize

Combining qualitative and quantitative research — using interviews, surveys & analytics to identify user needs and pain points.

Define

Organizing research findings in the form of user journey maps or personas to clearly define problem areas for users and present them as a basis for design decisions.

Ideation

Supporting the creative process by translating insights into How-Might-We questions and facilitating co-creation workshops to ensure solutions remain user-centered.

Prototyping

Creating interactive prototypes to make concepts testable and ready for usability validation.

Validation

Validating concepts through usability tests, A/B testing, and continuous monitoring of UX KPIs and product analytics.

Tools

FigmaFigma
ClaudeClaude Code
ChatGPTChatGPT
GeminiGemini
AntigravityAntigravity
LovableLovable
HotjarHotjar
GlassboxGlassbox
VWOVWO
MazeMaze
UserTestingUserTesting
SurveyMonkeySurveyMonkey
GitHubGitHub
JiraJira
ConfluenceConfluence
monday.commonday.com
SupabaseSupabase
MiroMiro

Skills & Methods

Qualitative User Research Quantitative User Research Heuristic Evaluation Product & UX Analytics
Design Thinking Agile Methods Cross-functional Collaboration
LLM-Prompting Prototyping

Case Study

Bachelor Thesis · FinTech

Financial Wellbeing

Identifying, Evaluating and Classifying Features for a Financial Management App using the Kano Model (n=2,000)

01

Business Context

A leading European fintech needed to develop a financial management product for users struggling with their financial situation. The goal: identify which product features would actually improve financial wellbeing — and which ones to build first.

02

Research & Ideation

Conducted a competitive analysis of existing finance apps to identify market gaps. Then facilitated a cross-functional ideation workshop, generating 38 potential features — narrowed down to 17 based on technical feasibility and estimated user value.

03

Survey Design

Designed a standardized questionnaire using the Kano Model — a bipolar method that measures both functional and dysfunctional user reactions to each feature. Coordinated with an external research agency for programming, hosting, and panel recruitment.

04

Data Collection

Fielded the survey across a representative sample of n=2,000 participants. Collected feature preferences alongside socio-demographic data to enable segmented analysis across meaningful user subgroups.

05

Analysis & Classification

Processed raw data using Kano evaluation rules — classifying each feature as a must-have, performance driver, delighter, or indifferent. Calculated satisfaction and dissatisfaction coefficients to quantify the real impact of each feature on user perception.

06

Outcome & Recommendations

Delivered a prioritized feature roadmap for the MVP — backed by data across the full sample and key user segments. Identified which features to build first, which to deprioritize, and which to avoid entirely. Results directly informed product strategy and development planning.

Work Experience

Working Student

UX Research

Mar 2025 – Present

Bachelor Intern & Working Student

UX Research

Aug 2022 – Mar 2025

Internship Reference
Working Student Reference

Intern

Consulting

Sep 2020 – Jan 2021

Internship Reference

Working Student

Business Development

Jun 2019 – Jul 2020

Working Student Reference

Testimonials

"Andre excelled in UX research, managing the end-to-end process autonomously. His work with Glassbox, where he identified and resolved friction points through detailed session analysis, was particularly impactful. I highly recommend him for roles requiring a proactive and skilled team member."

Sven Henneböle

Team Lead Software Engineering, auxmoney

"I especially appreciate his ambitious approach to everything he does. Andre is an absolute team player and it is always a pleasure to work with him."

David Fibich

Fellow Student, Fontys International Business School

Let's Connect

I'm always happy to connect — whether it's about a role, a project or just to exchange ideas.

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